Animated app UI teaches users to use the app alongside real-life moments in payment.

Google Pay

Agency
Mono

Challenge
Create a modular global campaign site to launch Google Pay. Localized to 16 countries and 10 languages. 

Concept
To differentiate from the competition and bring the Google Pay world to life, I told their product story through the real moments that happen around payments. Payback a friend for that slice of pizza. Grab the tab without a wallet. And save concert tickets and flight passes where they can’t hide. 

Creative Lead
Jonathan Rodriguez: Art Direction / Concept, Design, UX
Teddy Solberg: Copywriting / Concept

I crafted site architecture, wireframes, selected photographers, created page mockups and shared InVision prototypes with the Google Pay Product Team.

Tools
Sketch, InVision, After Effects

pay.Google.com/about

 Animated app UI teaches users to use the app alongside real-life moments in payment.

Animated app UI teaches users to use the app alongside real-life moments in payment.

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 I used Google’s Material Design System throughout to keep content king and user journey simple.

I used Google’s Material Design System throughout to keep content king and user journey simple.


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 We weren’t just introducing Google Pay to the United States. We localized the site across 16 countries and 10 languages – working with Google employees around the world to not just translate, but tell the Google Pay story in an authentic way to each country.

We weren’t just introducing Google Pay to the United States. We localized the site across 16 countries and 10 languages – working with Google employees around the world to not just translate, but tell the Google Pay story in an authentic way to each country.

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