For Herradura Tequila’s dotcom redesign, I developed the wires and site architecture, notated visual designs, and outlined interaction states across desktop and mobile.
In parallel, I led visual design and created development ready PSDs. To wrap up the UI and UX design phases, I co-developed and presented our dev handoff document to senior clients and engineers.
TheShowMN Silver Award, 2015
Client: Herradura Tequila (Fallon) CD: Patrick Figueroa Writer: Megan Winterhalter, Ali O'Reilly
Role: Interactive Designer, Art Director, UX / IA Assist, Production Artist