Challenge Design a microsite for Krylon’s first social media / brand campaign. Inspire users with beautiful DIY projects, give them a list of materials and supplies to do it themselves, and drive to a store locator for get started.
Concept I wanted to create an experience that felt more like an interactive gallery than a set of DIY tutorials. I designed a modular tile site that gave photography room to steal the show. Pages are organized into projects and caps—showcasing the richness of Krylon color. Then, persistent footer navigation drives users to continue exploring.
Site Design Jonathan Rodriguez: Digital Design, UI / UX